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Cybershot Branding Hits Sony Ericsson Phones.

With the new K800 comes Cybershot branding to Sony Ericsson mobile phones. 

No longer are there two identical models, aka K750 and W800, differing only by external housing and firmware branding.  The new Cybershot camera phones are not replicated in the walkman models, they are dedicated to the Cybershot brand alone.

This is disappointing for those who want both the dedicated Walkman Player app AND the best available camera in a phone.  However the appeal of the K800 is hard to resist and while it doesn't have the funky look of the walkman player, it still handles multimedia as well as any walkman phone.

The K800 retains all the usual features of the SE User Interface, with some nice additions such as cut and paste, full html capable browser, multi-tasking java engine and other sweeteners.

On the hardware side, K800 introduces a 320x240 screen and 3.2MP CMOS sensor to the K series,  as well as adding features seen first on the K610 aka 3G (EDGE in the K790), button layouts and bluetooth PAN and A2DP.


 

 

 


Sony Ericsson K800 Press Release

"Sony Ericsson introduce new lifestyle of imaging communication with first Cyber-shot™ phones - K800 and K790 camera phones deliver new level of imaging quality
28 February 2006

28 February 2006, London – Sony Ericsson takes digital imaging in camera phones to new heights today with the launch of the K800 and K790 phones, the first handsets to carry the Cyber-shot™ brand, a true mark of imaging quality. Both are highly capable mobile phones with integrated 3.2 Megapixel digital cameras with Autofocus, Xenon flash and BestPic™ - Sony Ericsson’s unique imaging technology that allows you to capture exactly the moment you desire. K800 and K790 combine advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone and the K790 is a Tri Band EDGE phone. Both are available from Q2 2006.

"With the Cyber-shot™ phone we aim to create a new lifestyle of ‘imaging communication’ by combining Sony Ericsson’s unique mobile applications and Sony digital imaging technologies,” said Rikko Sakaguchi, Senior Vice President, Product and Application Planning, Sony Ericsson. "Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot™ phone we will enable anyone to enjoy an entirely new level of communication –taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others."

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